Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario the initial release should address. A solid discovery phase helps outline the MVP, select an appropriate architecture, and sidestep features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across iPhone models and iOS versions. Uniform navigation schemes, meticulous state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.